Develop and execute targeted ABM email campaigns to engage high-value accounts.
Create personalized email sequences tailored to customer segments and buyer personas.
Manage and maintain segmented email lists with a focus on data hygiene and compliance.
Leverage AI tools for content generation, campaign optimization, and performance insights.
Conduct A/B testing for subject lines, content, and CTAs to optimize engagement.
Monitor campaign performance and generate actionable insights using relevant KPIs (open rate, CTR, conversions, etc.).
Ensure compliance with email marketing regulations (CAN-SPAM, GDPR, etc.).
Collaborate cross-functionally with product marketing, sales, and customer success teams.
2–3 years of professional experience in email marketing, with proven ABM campaign exposure.
Experience in SaaS product marketing is mandatory.
Experience in email marketing platforms (e.g. Mailchimp, Snov, Smartly, etc.).
Experience with AI-powered tools for email personalization and optimization.
Solid understanding of email list segmentation, deliverability, and automation workflows.
Strong analytical skills and ability to derive insights from campaign data.
Excellent written communication skills and attention to detail.

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Email Marketing Specialist